Convenience
There are two super markets in the area I live. Now both of them have got almost the same stuff and I always go to only one of them even the other is equally good. I have also purchased in the other one when I am passing by that way (both of them are pretty close by) but these days I end up going to always one which is a more distant of these 2 may be by some 50 meters.
So it happened today that I went to the same place and while returning I was just wondering what is that it makes me always come here and not the other one.
The answer is Convenience :). I mostly go there for getting some food stuff, daily needs and it is always like a quick buy I want to do having a list of things I need always on my mind. It doesn’t need a leisure shopping of groceries for a single guy. So these things are located close by to the billing counters here. And the other products that are daily essential are just on the way to the billing counter. So this makes my job easier not to walk around a lot. It is like I enter the shop and walk to wards the billing counter may be 30 feet or so and by the time I reach there I have everything I need. In the other one the billing counter is the other end and has a separate entry and exit. I have to walk back the entire length again after the purchase to reach my scooter.Also the daily needs stuff is at one corner of the shop which you need to go pick up and come back to the billing. It is just a matter of hardly few steps but it has got a huge effect psychologically:)
Well the conclusion is Convenience matters!!!
Felt like wasted time reading this.. Any way you would have wasted it but at least you read something now.
